CASE STUDY: VITA COCO
Producing Dynamic Creative Assets for a new direct-to-consumer initiative and a looming IPO.
When Vita Coco approached Lunar Solar Group, they were looking to break out of their more traditional retail-focused strategy and move into the world of DTC. The problem? They had no e-commerce strategy to speak of. They needed to enhance their websites with stunning visuals, craft advertising campaigns that both grabbed and maintained attention, and launch email campaigns that nurtured and built their loyal customer base.
To be successful in every aspect of their new digital marketing strategy, they needed a lot of creative assets to build a pipeline of dynamic, engaging content. And that’s why they turned to Satellite.
SEE THE Photos:
While the photo content was doing its work well, we knew that post website we’d need to move into creating more video work to align with best practices on paid social channels.
We planned shoots focusing on specific promos, while shooting evergreen content in tandem. This included a handful of shoots where photo and video work would happen at the same time, maximizing pre-production hours to work within specific budgets outlined for the year.