CASE STUDY: VITA COCO
Producing Dynamic Creative Assets for a new direct-to-consumer initiative and a looming IPO.
THE BRAND
With their recent successful IPO and a plethora of celebrity fans and investors, Vita Coco has become a household name and a darling of the food and beverage industry. This quality-minded, self-aware company got their start in 2003 by making simple and delicious coconut water drinks, then unheard of in much of the United States. After nearly two decades of hard work, hustle, and plenty of passion, they now have multiple product lines and boast more than 15 unique products. They’ve amassed a cult following among millennials and Gen Z, including celebrity partner and coconut water connoisseur Bretman Rock. And best of all, they’ve given back to many communities as part of their goal to positively impact 1,000,000 lives.
SEE THE WORK:
THE RESULTS: CONTENT THAT CAN BE USED ANYWHERE
Product Photography for website
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Facebook & Instagram Ad Assets
Email Marketing Campaigns & Automations
Organic Social CONTENT
"Working with Satellite to create quality content for Ads, with also utilizing LSG's Paid Ads division, is a Growth Marketers dream. Forget the painful process of fighting for creative that is optimized for Performance Media - that knowledge and expertise is built in at Satellite. Quality can exist in this space, and Satellite seems to have found that niche in the marketplace."
BRittany Harshbarger
Associate Director, Growth Marketing at Vita Coco
LIKE WHAT YOU SEE? LET'S WORK TOGETHER.
