CASE STUDY: VITA COCO
Producing Dynamic Creative Assets for a new direct-to-consumer initiative and a looming IPO.
THE CHALLENGE
When Vita Coco approached Lunar Solar Group, they were looking to break out of their more traditional retail-focused strategy and move into the world of DTC. The problem? They had no e-commerce strategy to speak of. They needed to enhance their websites with stunning visuals, craft advertising campaigns that both grabbed and maintained attention, and launch email campaigns that nurtured and built their loyal customer base.
To be successful in every aspect of their new digital marketing strategy, they needed a lot of creative assets to build a pipeline of dynamic, engaging content. And that’s why they turned to Satellite.
SEE THE Photos:
LIGHTs, CAMERA...
While the photo content was doing its work well, we knew that post website we’d need to move into creating more video work to align with best practices on paid social channels.
We planned shoots focusing on specific promos, while shooting evergreen content in tandem. This included a handful of shoots where photo and video work would happen at the same time, maximizing pre-production hours to work within specific budgets outlined for the year.
THE RESULTS:
Product Photography for website
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Facebook & Instagram Ad Assets
Email Marketing Campaigns & Automations
Organic Social CONTENT
18
MONTHs, AND COUNTING.
1000+
ASSETS DELIVERED
24
PHOTO AND VIDEO SHOOT DAYS
0
HOURS OF USAGE NEGOTIATION
"Working with Satellite to create quality content for Ads, with also utilizing LSG's Paid Ads division, is a Growth Marketers dream. Forget the painful process of fighting for creative that is optimized for Performance Media - that knowledge and expertise is built in at Satellite. Quality can exist in this space, and Satellite seems to have found that niche in the marketplace."
BRittany Harshbarger
Associate Director, Growth Marketing at Vita Coco
LIKE WHAT YOU SEE? LET'S WORK TOGETHER.
