CASE STUDY: VITA COCO
Producing Dynamic Creative Assets for a new direct-to-consumer initiative and a looming IPO.
With their recent successful IPO and a plethora of celebrity fans and investors, Vita Coco has become a household name and a darling of the food and beverage industry. This quality-minded, self-aware company got their start in 2003 by making simple and delicious coconut water drinks, then unheard of in much of the United States. After nearly two decades of hard work, hustle, and plenty of passion, they now have multiple product lines and boast more than 15 unique products. They’ve amassed a cult following among millennials and Gen Z, including celebrity partner and coconut water connoisseur Bretman Rock. And best of all, they’ve given back to many communities as part of their goal to positively impact 1,000,000 lives.