CASE STUDY: BRITA WATER
Brita is one of the most recognizable water filter companies in the world, and they’re now poised to corner another market: the bottled water industry.
Started in 1966, Brita began with a simple yet functional water filter. Fast forward fifty years, and they’ve established themselves as the leader in sustainable, anti-plastic water filtration around the world. As part of their goal to eliminate single-use plastic water bottles, they’ve now created the most environmentally friendly bottled water option in the market. Brita Water is a recyclable, reusable aluminum water bottle that uses zero plastic in their packaging to bring some much-needed sustainability to the bottled water industry.